We sell frozen food. We're proud of it.

Despite being founded way back in 1970, Iceland is now the UK’s fastest growing food retailer and also the UK’s favourite frozen food provider – So much so that we have been voted ‘Best Retailer for Frozen Food’, in the British Frozen Food Awards. We’ve over 4 million customers shopping in Iceland stores EVERY week and were the first food retailer to launch Home Delivery – a service which goes from strength-to-strength.

This is because of our back-to-basics approach, because we make customer satisfaction our number one priority and because, in short, we sell products customers want at prices that delight.